This Got Out of Hand: How a One-Month Website Move Became a Beast of a Business

I’m back baby!

Remember when I said this would take a month?

Yeah…try three. But it’s not because I ghosted. It’s because the tiny thing I thought I was doing decided to grow teeth.

I was just planning on moving website platforms, moving my domain, I have reasons.
Since then, things have escalated. Fast. Somewhere between “I don’t know what I’m talking about” and “I think I designed a cap”: I created a beast.

It's not just a cap. I’m now thinking about ateliers, military embroiders or Japanese, maybe even an upholsterer. All in the pursuit of what might be the coolest cap ever made.

Sorry I took so long…

The timeline blew up. But so did the dream. What started as a blog shuffle is now pointing towards building regenerative, limited, luxury products that actually mean something.